Overview
This is an eCommerce, bootstrapped solution with $111,000 in TTM revenue selling monthly subscription box. A premium monthly box of mom + baby must-haves, from baby bump, to baby's first birthday!
Inside each box, you’ll find innovative and practical products to pamper mom, comfort baby, and memorialize every milestone together from baby bump to baby's first birthday. From gender-neutral exclusive products to handcrafted items made with love and care by local makers and small businesses across Canada.
In order to indicate your interest, please fill in the FORM> and we will get in touch with you.
Market
E-commerce Toys & Baby Products Market is totalling of $218b in 2021, going uptrend. More info can be found [HERE.](E-commerce Toys And Baby Products Market Size, Share & Trends Analysis Report By Type)
Identified competitors - Lovevery / Bump Boxes / Bitsy Boxes / Spark Box
Traction
Company is showing stable $111k TTM.
December 2022 - $9k / NET Profit - 4k
Customers - below 1000
Business model
B2C, monthly subscription box company with 3 tiered prices in Canadian Dollars.
- $59.99 for 12 month commitment,
- $64.99 for 6 month commitment,
- $69.99 for month to month membership.
On the website, there is also a shop for other gifts and products available.
Growth potential
Big. In the USA and Canada alone, every year over 4.4 million babies are born. It is a massive market with no end in sight.
Instruments to ramp up the volume: Increase digital marketing / Focus on SEO /Expand to new markets / Improve conversion rates / Increase content marketing
Reason for sale
"Time. As parents of 5, we are wanting to change direction and spend more quality time with the family. My wife and co-founder Christine also started homeschooling our kids in 2021, and we have found the quality of time as a family has diminished. Now with 5 kids, 10 years old and under, including a 1-year-old, we are changing directions, and this more than anything else has led us to pursue selling our company which we bootstrapped, started from nothing, into a Forbes-reviewed, 4x award nominee company since its inception in 2019."
There is a possibility of joining the syndicate of the fff.vc. We are expecting to close a minimum 350k€ ticket during Q1 2023. The minimal ticket for participation is 10k€.
In order to indicate your interest, please fill in the FORM> and we will get in touch with you.